bci was founded in 2010 by Ritu Bhasin, after she had spent over ten years on Bay Street in the legal profession in Canada — first as a litigation lawyer and then as the director of legal talent at a preeminent Canadian law firm.
During her seven years in talent management, Ritu was actively involved in a range of initiatives, in both Canada and the US, to advance equity, diversity and inclusion in key talent management areas. All of this work gave her a front row seat to both the strengths and challenges that arise in creating more inclusive workplaces.
The catalyst for launching her consulting practice was the realization that she had been minimizing core aspects of her cultural identities in order to advance in her career in corporate Canada. In deciding to start a diversity consulting firm, Ritu wanted the freedom to bring more of her authentic self to her work, but also wanted to influence the discourse and pedagogy in the diversity and inclusion space. And hence, bci was born!
Since then, bci has become a global leader in providing diversity and inclusion programming across a range of areas, and we have now worked with hundreds of world-renowned global organizations across industries. Ritu and her team continue to focus on pushing the envelope to create change within organizations by providing practical, impactful and innovative programming.
Founder and CEO
Ritu Bhasin, LL.B. MBA, is the Founder and CEO of bci. Recognized globally for her diversity and leadership expertise, Ritu has received a number of awards and distinctions for her work. She has extensive experience in delivering programming, speaking, consulting and coaching across a range of talent management areas with a focus on equity, diversity and inclusion, anti-racism education and leadership development.
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Ritu is a globally-renowned diversity expert in unconscious bias, cultural competence and authentic leadership. She is a certified cultural competence coach, a certified neuroscience strategies coach, and very shortly will complete a trauma therapist certification. Ritu has now presented to hundreds of thousands of people globally and has personally coached over a thousand leaders one-on-one. Ritu has worked with hundreds of globally-renowned organizations.
Before founding bci, Ritu spent ten years in the legal profession – first practicing civil litigation, and then working on the senior management team of a preeminent Canadian law firm as their director of legal talent.
Ritu is a regular contributor in the media, including appearances on the Tamron Hall Show, NPR Forum, CTV, CBC and TVO. She previously hosted Work It Out, a diversity and leadership column on CBC Radio’s leading morning show Metro Morning. Ritu also served as an instructor for three years in the Executive Programs at the Rotman School of Management, University of Toronto.
Ritu’s personal experiences with adversity, and her desire to help others, have led her to work as a social activist for over twenty-five years, volunteering with dozens of organizations. Ritu is a trained instructor in several yoga and mindfulness disciplines. Her awards and distinctions include: recipient of the 2021 Women’s Center Leadership Award, recipient of the 2019 SABA Diversity Award, recipient of the 2016 Indo-Canadian Chamber of Commerce Female Professional of the Year Award, recipient of the City of Toronto’s 2014 William P. Hubbard Award for Race Relations and recipient of Western University’s 2013 Young Alumni of the Year Award.
Ritu’s first book, The Authenticity Principle: Resist Conformity, Embrace Differences, and Transform How You Live, Work, and Lead, was released in 2017.
Ritu lives in Toronto, Canada. When she is not working, you’ll find Ritu traveling around the world to eat, swim, hike, dance and chill.
To explore Ritu’s empowerment tools and resources for individuals, visit her personal empowerment blog.