The Authenticity Principle

The Business Book that Will Transform How You Live, Work and Lead

The Authenticity Principle

In a society that pushes conformity, how can you courageously choose to be who you really are despite the fear of judgment? How can you change your life so that you are living your best? How can you ensure you’re showing up at your best in your career, and how can you exemplify this as a leader?

Released in 2017, Ritu Bhasin’s Amazon best seller The Authenticity Principle focuses on how to resist conformity in a society that fears differences, especially for those who are often “othered”. Drawing from her own experiences with barriers to authenticity, including her own personal journey from lawyer to entrepreneur, Ritu explores how leaders can encourage authenticity to foster empowerment, innovation and inclusion in their organizations.

Together with the latest neuroscience, leadership, diversity and mindfulness research and a wealth of practical exercises and tips, The Authenticity Principle unveils a cutting-edge framework for living and leading more authentically.

The Authenticity Principle is a must-read for those seeking to live more authentically and to be more inclusive in how they work and lead!

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Bulk Book Purchases

Interested in purchasing The Authenticity Principle for your team? We offer discounted rates for bulk purchases in paperback, e-book and audiobook formats. Please contact us for more information and to place a bulk order.

Stacks of The Authenticity Principle

Reviews of The Authenticity Principle

At a time when many of us want to be more inclusive of others but don’t know how to make it happen, The Authenticity Principle is essential reading. Ritu Bhasin provides a highly practical and realistic action-plan for leaders to revolutionize how they lead their organizations and their teams, with authenticity as a guiding principle. This book is guaranteed to change how you think about yourself and those around you, while giving you the edge you need to be an inclusive leader in today’s world.

Bill Thomas

Global Chairman, KPMG International

I had the pleasure of reading an advance copy of this book and was blown away. I read a lot of business and centered self-help books and Ritu Bhasin has written something quite special here. I love the work of Brené Brown, Liz Gilbert, and Sheryl Sandberg; Ritu Bhasin fits right in with them while also centering the needs of people of color and other minority communities. It was so wonderful to read a book that encourages me to be my truest self while acknowledge the oppressive systems that make that difficult. This is a book I will read again and again.

Leonicka Valcius

Chair of The Festival of Literary Diversity

“If you’re looking for a practical guide to help you live your best, most authentic life, then look no further. Ritu does an amazing job of providing neuroscience-based strategies and practices to help you learn to live, work, and lead more authentically. After reading her book, I feel better equipped as a leader to show up every day with my team as more of who I am while empowering my team to do the same. Bringing our true selves to work while appreciating our differences will make us better people and certainly better professionals.”

Amazon Customer

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Racism is not a new issue.

In this moment of heightened stress, longstanding social inequities have been thrust into the spotlight. It is more important than ever for leaders, mentors, sponsors and team members to take action and step up as allies.

Get in touch to learn about our allyship and anti-racism training and how it can benefit the equity, diversity and inclusion efforts within your organization.

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