Ritu Bhasin explains how the “work-life balance” blindspot impacts women professionals.
“We’ve been successful in attracting and recruiting women professionals, but we struggle with retention.” In 2016, this is a common refrain across sectors – and one that bci encounters time and time again in our work.
After years of diversity and inclusion work, many organizations have learned how to do a good job of attracting and hiring top women candidates – and these women do very well initially. But what happens next is that top women decide to leave. And when they do, their departure is often attributed to issues around “work-life balance.”
But this belies a fundamental misunderstanding of what drives women professionals. In this video, Ritu explains that the belief that women leave because of “work-life balance” is a blindspot rooted in gender bias, and answers the question:
Why do women professionals actually leave organizations? Watch the video.